1) First, we want to give Chris all the due respect his Hall of Fame career deserves. He has lasted so long with tremendous hard work and dedication and certainly deserves to be enshrined into the HOF and has been one of the best Americans to lace on the skates.
2) That said, the absolute idiocy of the award can not be overlooked. For one its NOT a real/NHL sanctioned award. Else it would be given at the official NHL Awards gala on June 14th. Where the real awards like the Hart, Calder etc are dispensed. No, this award(The only named for a living player) The Mark Messier leadership Award as they call it is simply just a marketing gimmick by a cold remedy product. Being fronted by a guy who never met a paycheck he didn't cash. (We discussed the award when it first was announced last fall: http://newfaux.blogspot.com/2007/11/messier-award.html)
3) Me$$ier supposedly had 'input' into the monthly and end of year choices. Oddly, Chelios was NOT among of the 7 monthly winners. Guess he suddenly came on at the end? LOL We still can't believe that papers carried the story of this farce award. Giving it faux credibility, and free advertisement for the sponsor.
4) We're hoping the award is either a one shot deal and dies out, OR the NHL adopts it as part of the year end ceremony, eliminates the silly sponsorship, and assigns a name of a player who's face we aren't subjected to seeing on a nightly basis.